Scroll down
2021 BRAND IDENTITY, EDITORIAL DESIGN
Flu is a marketing-oriented agency which connects brands and influencers. We were asked to design a new brand identity which could express its fresh, dynamic and digital spirit. Thinking about the digital and social networks' world, we came up with the idea of using a rounded rectangle as the main key-visual – which refers to smartphones screen. These rectangles are used in different creative ways, sometimes they overlap one another reinforcing the idea of diffusion, sharing and popularity – key words of the Influencer Marketing world.
CREDITS:
Designed at ↦ Studio Fond – Creative Directors Dalila Piccoli & Fiorella Carità
Project Management, web design and development: ↦ KIWI
Flu continues its commitment to actively participate in the ongoing debate on the regulation of Influence Marketing, contributing insights from its daily field experience. The aim is to bring brands, creators, influencers, and experts to the same discussion table with equal awareness. In pursuit of this ambitious goal, the White Paper "BRAND SAFETY and INFLUENCER MARKETING: legal tools and guidelines to protect your campaign" has been developed, marking a significant step in this journey.
Flu is part of Uniting Group, a Collaborative Ecosystem consisting of 5 Units that operate in the field of marketing and communication, each with its own unique specialization.