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2024 BRAND IDENTITY
Uniting is a Collaborative Ecosystem composed of five specialized agencies in the fields of marketing and communication: All, Kiwi, Flu, Abit, Freshhh. Its goal is to combine specialized skills, strategy, creativity, and innovation to co-create immersive experiences.
In this journey, we have been alongside Uniting from the beginning as brand designers. We started by developing the entire visual identity and we collaborate daily to create communication artifacts that fully reflect the brand's identity.
CREDITS:
Designed at ↦ Studio Fond – Creative Directors Dalila Piccoli & Fiorella Carità
Initial rebranding and web design: Davide Benatti
Web development: Colla Studio
A UNIVERSE OF POSSIBILITIES AVAILABLE TO BRANDS.
Uniting needed to visually represent its working method: a community-based approach that leverages its agencies to co-create immersive, tailored experiences for their clients.
This led to the idea of the logo, a dynamic shield composed by two lines that intersect to generate infinite shapes, symbolizing the infinite possibilities offered to Uniting's stakeholders.
With this visual identity, we wanted to represent the bold and dynamic spirit of the Group and its people. The shield and its shapes become the key visual of the entire identity and are used to communicate the Brand in all its forms. Illustrations also play a fundamental role in the storytelling, serving to represent the universe of Uniting, its values, the corporate vision, and, most importantly, the people involved: the Uniters.
INFINITE POSSIBILITIES FOR CUSTOMIZATION.
It is a fully customizable identity: the shield can be filled with illustrations, photographs, and patterns, allowing the Uniters, the members of the Uniting group, to freely express their creativity.
