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2021 VISUAL IDENTITY
Posada is a brand new restaurant whose aim is to offer a pop perspective on Mexican traditional cooking. The challenge was depicting Mexican culture in a fresh and appealing way. The lettering logo takes inspiration from tortillas’ shapes while color-palette is based on the three most common nuances when it comes to Mexican ingredients: green, red and ocra yellow. The black background was chosen to give a more premium look to the whole visual identity.
CREDITS:
Designed at ↦ Studio Fond – Creative Directors Dalila Piccoli & Fiorella Carità
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