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2022 BRAND IDENTITY
Gi Group Holding is a global multi-brand consulting ecosystem with over 6,000 employees operating in 30 countries worldwide. The company’s mission – supporting people on their journey to change and improve their careers – was visually translated into a dynamic and smooth line which became the main key visual of the new brand identity.
CREDITS:
Designed at ↦ Studio Fond – Creative Directors Dalila Piccoli & Fiorella Carità
Project Management, web design and development: ↦ KIWI
The result is a corporate but impactful visual identity where the institutional blue color is matched with a more vibrant electric one. The development of the visual identity was designed and standardized through a brand manual and a toolkit available for the marketing departments of the Group.
Gi Group Holding is composed of complementary business lines that provide a full suite of staffing and recruitment services: Gi Group, Gi BPO, INTOO, Wyser, Grafton, Tack/TMI, JobToMe.
To create a visual connection with the Holding while maintaining their own visual identity, the business lines' pathlines are distinguished by the use of dark blue, the primary color of Gi Group Holding, together with the primary color of the respective business line.
